Happy World Breastfeeding Week! While breastfeeding is a beautiful journey for mom and baby, sometimes we can hit some speed bumps along the way that may cause frustration. While a woman’s body and baby are made for each other, breastfeeding may not come as quickly to some as it does to others, and that is okay! It has been said that it takes a village to raise a child, and this could not be more true. With the stress of not sleeping in the first days postpartum and the emotional swings of the baby blues, trying to learn how to feed and connect with your little one through nursing can seem like a challenging task. This is when your village steps up.

Hollywood makes parenting and nursing look so easy. Picture the scene of a new mom with makeup somehow perfectly done after a quick labor, being handed her swaddled bundle of joy who instantly looks into her eyes, latches to her breast, and feeds as if he has been doing it for years. No recognition is given to the moms and babies who spend sleepless nights trying to find their sweet spot, the ones who need a little help with baby position, relief from torticollis or head tilt in baby, or even a possible tongue tie that keeps baby from being able to latch and create the suction needed to draw milk.

Baby’s position in utero, trauma of passing through the birth canal, or interventions during labor can often be the first cause of primary structural shift that baby needs to work against in order to learn how to eat, sleep, and ultimately meet developmental milestones. Primary structural shift can lead to an array of roadblocks like torticollis, one sided breast preference due to inability to turn head to the other side, disorganized sucking, and poor control of tongue muscles, just to name a few. Passage through the birth canal also compresses the bones of the skull to decrease its diameter, causing them to overlap. This is a normal part of the birth process, but in some cases the bones of the skull do not quickly return to normal motion. You can refer to our blog “The Butterfly in Your Head,” for information on the importance of the sphenoid bone and its relationship to the other skull bones. When the sphenoid bone and the joint it forms with the base of the skull are not moving properly, this can affect the shape of the palate, or roof of the mouth. A high and narrow or low and wide palate interferes with normal sucking and swallowing. By restoring normal motion in the skull bones, baby is set up on the road to a positive breastfeeding experience.

While primary structural shift and normal skull growth and development are imperative in a healthy breastfeeding journey, at Apex Chiropractic, we know the importance of a well rounded team approach to getting everyone on the right track towards their health goals, especially our littles! For this reason, we would like to introduce you to one member of our village, Kelly Googe, doula and certified lactation counselor, who will be sharing some of her expertise in the area of breastfeeding today:

Some of the most challenging things about breastfeeding are navigating what is a normal breastfeeding experience and what is not. New mothers are often isolated shortly after birth and do not have the comfort or guidance of their mothers, sisters, cousins, aunts, or even friends who are also breastfeeding. Something that seems like the most natural thing in the world can be confusing, daunting, and highly unsatisfying for both mother and baby, especially where there is an issue such as a pain with latch, tongue/lip tie, misalignment, colic, low supply, or an inability of the baby to efficiently transfer milk. Finding a Certified Lactation Counselor is an important step in solving so many problems and building a connection to the breastfeeding community.

As a CLC, it is my job to come to you and help assess what is going on. Besides troubleshooting common problems in latch or positioning, I work with pediatricians, chiropractors, pediatric dentists, and ENTs to route your baby to the appropriate professional for correction of what can be a simple, or not so simple, issue.

Chiropractic adjustments can correct what is leading to a poor latch, poor milk transfer, poor digestion, and even poor sleep. A qualified chiropractor also knows how to work with other specialists that may be brought on board to compliment what they’re doing; it is a team mentality which is beneficial for the family. Following your baby throughout the beginning helps you feel secure that all is well and sets you up for breastfeeding longevity.

The emotional guessing game of, “is my baby getting enough” and the constant weight observation can lead to doubt in the mother. A CLC is an important resource to educate mom about how breastfeeding babies behave, what is a healthy weight gain pattern, and how to correctly manage their breastfed baby. Encouragement should not be underrated! For mothers that choose to breastfeed their babies, it is important to know there are good resources out in the community and a CLC is a guide to your experience.

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Kyle Crews
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I’ve been seeing Dr. Zifteh at APEX Chiropractic for low back pain, and I honestly can’t recommend her enough. I originally went in just hoping for some relief, but the results have gone far beyond that. Not only is my low back pain completely gone, but my posture has improved significantly, and I now have a much better understanding of how my body works. She has a great way of making you think about alignment - I’ve definitely caught myself wondering if my “head is on straight” throughout the day now. It’s the kind of guidance that sticks with you because she explains everything in a way that’s easy to understand and apply. Dr. Zifteh is incredibly knowledgeable, attentive, and genuinely cares about her patients’ long-term wellness. Every visit feels personalized, and I haven’t stopped going since my first appointment. If you’re dealing with pain or simply want to improve your overall wellness, APEX Chiropractic and Dr. Zifteh are absolutely worth it. Highly recommend!
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D Marin
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All the reviews about Dr. Soriano are 1000% true. He is very kind, personable, professional and knowledgeable in his field. We drive from St Augustine to Neptune Beach to see him because when you have something that makes you feel good and helps your body heal it doesn't matter how far you have to go. We are so happy we found him!
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MICHAEL MCMASTER
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I highly recommend Dr. Soriano. I'm 59 years old and was referred to him by my dentist who was working with Dr Soriano to help cure my Sleep Apnea. Dr Soriano worked on strengthening my neck, correcting its forward tilt and working to open my airway. He provided a daily routine that was extremely effective and also provided me much greater flexibility overall than I have had in over 30 years. I've been able to stop using a CPAP machine and sleep tests reveal I no longer have sleep apnea. For someone who was, previously, suspect of the medical profession, I could not provide enough words to explain how happy I am with the services I received and have truly found them life changing. I would highly recommend Dr. Soriano.
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Paul Haftel
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I am very skeptical about chiropractors which is exactly why I like APEX. Dr Will only adjusts if he absolutely has to. This is what I found very interesting and appealing. I don’t think another person can solve all your problems. It takes personal work. I have always been active, from soccer to surfing to jiu jitsu and everything in between. For years I suffered from bad posture and injuries always followed. 3 Years ago I decided to start Dr Will’s program which was an amazing choice! We figured out where my area of concern was in my spine. He gave me stretches and simple exercises for me to do on my own. This is where the improvements happen. The more consistent I am with my stretches and exercises the more aligned my spine is. Over the years I have progressed into full on weight lifting in addition to the stretches per his recommendation, focusing purely on proper technique. This translates into everything by I do. I have not been adjusted in months, I feel great and think clearly. Dr Will wants to fix your issues, not just slap a bandaid on them. He is more than a chiropractor, he is a health advocate. I recommend his services to anyone and everyone. There is always room for improvement. Once you get it right, keep it right.
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Susana Vasquez Franco
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I’ve been to different Chiropractors in the past, but never had an experience like this one. Dr Soriano provides a complete a thorough examination, he listens to all of my concerns and provides excellent explanations and recommendations. I wish everybody had the chance to see him. I highly recommend it.
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Nat G
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Doctor Zifteh is phenomenal! She is so gentle but efficient with my baby and does everything in her power to accommodate us! She's very knowledgeable, patient, caring and would explain everything that she'd be doing and why before she starts so you feel comfortable! She gave me hope and we already see improvements with our treatment! So thankful a friend referred us to her! Thank you Dr. Z!!
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Casey Mitten
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We couldn’t be happier with our experience at Apex Chiropractics! My 8-year-old son was experiencing neck pain and constantly rolling his neck. Since beginning treatment, he no longer does this AND we’ve noticed a huge improvement in both his posture and overall behavior. He absolutely loves Dr. Zifteh , and we’re beyond grateful for the care and results he’s received. Highly recommend Apex Chiropractics for anyone looking for expert, compassionate care!
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Hilary Burns
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My 4-year-old son has a neurological disability (ASD) and still had all his reflexes that are supposed to be gone at 1. After working with Dr. Z almost all of them are gone. He is now fully potty trained, talking more and can focus more. We are not the easiest patient to work with as we like to play and constantly be move around. Dr. Z is so patient, kind and meets my son were he is that day. I am sorry appreciative of everything she has done for my son.
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Danielle Carpenter
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I had my first appointment with Dr. Z today. She went ABOVE & BEYOND. My 7 month old was with me and was fussing the entire time. She helped me with him the entire time and had him laughing. She listened to me and I felt heard. She gave very thorough care. We will see if the adjustments and care work for my issues but regardless of that I can tell that Dr. Z is an incredible and compassionate person and excellent Doctor.
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Kathy Serca
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Very thorough and caring physician. Highly recommend.